Information Rules: A Strategic Guide to the Network Economy

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Information Rules: A Strategic Guide to the Network Economy [Hardcover] Carl Shapiro (Author), Hal R. Varian (Author)

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In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology.

Source: http://www.amazon.com/Information-Rules-St...