Uncanny: The Art & Design of Shawn Wolfe [Paperback]
Shawn Wolfe (Author)
An ‘uncanny’ collection of Shawn Wolfe’s most provocative work. In 1984, having spent seven years in and around advertising, Wolfe established Beatkit(tm), the world’s first ever anti-brand. It was a brand without a product and was intended to be a shining example of what was sick and wrong in a culture gone mad with consumerism. From 1984 to 2000 Beatkit(tm) sought to expose the dark nature of consumerism, consumption and disposal, all of which escalate the fundamental crises of contemporary life: using up of natural resources, ecological ruin, cynicism, and alienation.