Paul Rand

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Paul Rand [Paperback] Steven Heller (Author)

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Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity.

Source: http://www.amazon.com/Paul-Rand-Steven-Hel...

Iron Fists: Branding the 20th Century Totalitarian State

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Iron Fists: Branding the 20th Century Totalitarian State [Paperback] Steven Heller (Author)

$32.97 Prime eligible

This provocative survey reveals how four of the most destructive dictatorships of the 20th century - Nazi Germany, Fascist Italy, Soviet Russia and Communist China - used graphic design to sell their messages. Explores each regime's distinctive strategies for seducing public opinion and infiltrating people's lives, in media ranging from logos, flags, typefaces and posters to children's books and figurines Remarkable archival photographs set the disturbingly powerful graphic devices in historical context.

Source: http://www.amazon.com/Iron-Fists-Branding-...